Open Tech World is a pragmatic resource for creatives who want to make the task in front of them a little more manageable.
What we do
We go in search of the best tech tools on the market, compare them, and give you personality-oriented reviews of the software most aligned with your creative process.
We do this by using Myers-Briggs Type Indicator (derived from Carl Jung’s personality theory) to analyze how the perceived usage and vision of a tech tool overlaps with how creatives think, make decisions, and interact with the world around them.
That’s to say, unlike other software review sites, where you will find surface-level info of the best tools for certain needs, we design our reviews and comparisons to be more intimate by grouping, analyzing, and sorting them off the peculiarities and biases they can stir up in your creative process.
Why We Exist
The flinty rise of artificial intelligence blurred the line between the computing capabilities of software and the imaginary nature of the creative process.
AI now coincides with creativity in ways most knowledge workers are scared to admit.
And this fear—this burgeoning belief that the applaudable computing powers of AI are going to make creativity a little less fashionable—is what we intend to address.
Our Mission
Open Tech World help creatives critically scrutinize and pragmatically consider the idea of using tech tools to govern the most tangible part of their work.
And by tangible, we don’t mean cliches like leaving first drafts to a bot or outsourcing the entire design process; nah!
We mean those aspects of creativity NOT reliant on the imaginative fortitude of our muse. Those repeatable processes we have solid control over and wouldn’t mind putting on the back burner as we seek the creative clatter needed to pursue original ideas.
Who We Serve
If you consider yourself a creative, a rebel, or a thinker, and you are not scared that this magical newness, or stupendous flood of AI tools, would render you obsolete, then Open Tech World is for you.
We have multiple comparison reviews and in-depth guides targeted at:
- Developers who want to connect disparate ideas and enhance how they work with software.
- Designers who understand how taste, judgement, and style govern their creative world.
- Writers desirous of solutions that expand their imaginative lens beyond conventional ideas.
- Marketers in need of tools to blend the science of the craft with the magic of the art.
- And other creatives who want to find solace in the work they do.
Our Principles
Vetting and putting the right tools in front of you requires adherence to certain quality standards. And our efforts wouldn’t be of much use if we don’t come clean about these standards.
- Detailed and Targeted
The obvious fact is that SEO writers and novelists don’t need the same software. The same way graphic designers and creative directors don’t rely on the same tool stack.
But what’s not so obvious is that SEO writers are also of different personality types and possess different creative strengths. They are those with a more dominant ‘sensing nature,’ who subconsciously pay more attention to facts and the reality in front of them, while there’s another subset with a more ‘intuitive nature,’ who value instincts and opinions more.
So while a tool like Ahrefs might ring a bell for the latter, Semrush might be a better choice for the first, but this is a conversation for another piece.
- Independent and Well-Researched
The ratings and suggestions in our reviews are results of our independent research.
While we get occasional commissions for affiliate links and are open to founders mailing us for inclusion, we have strict, uncompromisable quality standards.
We boast a team of piquant writers who value the art and craft of helping creatives choose their tech stack with confidence.
They conduct the field work of sorting through a long list to tools in search options attuned with a creative’s existing stack; then engage in the scrupulous task of reaching out to founders for an intimate understanding of their software; and finally, put pen to paper (or fingers to keyboard) to get the word out in ways that are soothing to our readers.
- Human
We are just as tired of the AI slop flooding the internet, and have no intention—now or in the long run—to partake in the chaos.
But please don’t misinterpret this to mean we have something against Gen AI. We have no issues with LLMs and, to some extent, have it inculcated in our workflows.
What we do have issues with, though, are reviews and comparisons that are void of genuine perspective, outright passive, and that add nothing to the conversation.
So while it would be nice to game the bots and have all our work get cited and rank one on Google, we are more focused on ensuring our reviews are written by real people, for real people, and with real perspectives.