Writing content is not a rocket science but writing SEO-optimized content requires you to go the extra mile. After all, one of the key challenges that content marketers encounter is creating content that appeals to both search engines and users. How do you write content that Google considers it worth ranking and draw your users’ instant attention as well? That’s when SE0 content writing tips come into the picture.
Top 12 SEO Content Writing Tips to Drive Results
Tip 1: Conduct Keyword Research
It all commences with keyword research, and you need to conduct it properly. To simply put, come up with primary keywords before you create your content. After all, conducting keyword research is one of the best practices for SEO content writing.
As you may know that search engines have become smart, therefore a slight alteration in the search query can entirely alter the results page. It’s astounding how a query intent may alter the search engine’s ranking result pages even with a modification of the word’s plural version. In addition to that, keep a close eye on the topic cluster. When you write a piece of content to discuss a topic from each and every angle, it bolsters your topical authority. No worries, we’ll shed light on these key points in further tips.
Tip 2: Know Your Buyer Persona
Before you start writing your content, you must comprehend who your buyer persona is. After all, you’re writing not just for search engines but also for your target audience. Search engines consider content worth ranking which addresses and appeal to people’s interests, worries and more. Moreover, if your content fails to offer what your audience craves, they won’t consider your content worth reading or sharing with others.
Tip 3: Scrutinize Top 10 Ranked Content
Reviewing already top-ranked content for the keywords you want to rank will help you discover what your competitors are addressing and fill in the gaps for your own content. It’s all about writing content much better than existing top-ranked content.
When you write a piece of content that entails everything that top-ranked content offers and some new information, you’ll be considered an authority. As a result, you’ll have better odds of acquiring high-quality backlinks to your content.
Tip 4: Target the Apt Intent
Search engines, especially Google, has become a way too smarter to interpret a search query. It implies that the Google comprehends intent of the user behind a search query and customizes the search engine results to the apt intent.
There are four types of intent, which are mentioned below:
- Informational: Searchers seek information, and it could be an answer to a straightforward question such as “who is the prime minister of India?”. Or a question that requires more comprehensive answer such as “how does the battery work”? Nevertheless, not every informational search is expressed as a question. Examples include: “Java 8”, or “Bangalore airport directions”.
- Transactional: Searchers are looking forward to making a purchase. It implies that they’re in purchasing mode. So, they know that they would like to buy and seek a place to purchase it from. Examples include: “express vpn”, or “oneplus 8t phone”.
- Navigational: Searchers are seeking a specific destination (more specifically, a website). It implies searchers already know where they would like to go. They’ll probably enter the URL into the search address bar, or they might not be sure of the exact URL. Examples include: “Udemy”, or “Facebook”.
- Commercial Investigation: Searchers is in the market for a particular service or product but has yet to come to a final decision on a solution that’s best for them. Therefore, they’re most probably seeking reviews and making comparisons. Examples include: “top coffee shops in Bangalore”, or “express vpn vs nordvpn”.
Determining the searcher’s intent is considered one of the best practices for SEO content writing because Google strives to offer the end users relevant information.
Let’s take a simple example: a search query entails an underlying informational, but you’ve crafted a transactional page focusing that keyword, you won’t rank. The reason is straightforward, and, i.e., that content fails to provide the user with the information they’re craving and Google’s motive is to satisfy the end user.
Tip 5: Pay Attention to Topic Clusters
Topic clusters boost your topical authority on a topic because they make sure you emphasize a topic from each and every angle. You should know that it doesn’t imply you can’t cover more than one topic in a single page but the more varying content centered around the topic, the better your authority will be.
Tip 6: Include Semantically Related Keywords
Keyword stuffing is no more going to help you accomplish a higher ranking in SERP. The practice fails to deliver a position user experience. Instead of this practice, put emphasize on incorporating semantically relayed keywords within your content.
Let’s take a simple example: suppose you’re writing content on dragon jewelry. It would be great if you talk about things such as dragon rings, dragon necklaces and more. Each and every keyword relating to the primary notion of dragon jewelry.
Tip 7: Focus on Active Voice
Avoid using passive voice. Believe it or not, the way you create content is as vital as the content you create. You would like to show your authority on the subject you’re writing and the active voice fortes you’re the way you write manifold.
Tip 8: Write Meta Data
Your content’s presentation on the SERP has a significant influence on click-through rate. Ensure to create proper meta descriptions and title tags. Your meta data should be persuaded people to read your content.
Tip 9: Give Proper Structure to Your Content
The way you structure your content influences the overall user experience. Ensure to incorporate HI, H2, H3 and H4 tags in order to give a proper structure to your content. The structure even matters most if you would like to optimize your content for Featured Snippets or Answer Box.
Tip 10: Incorporate the Keyword in the Meta Data & URL
Ensure to include the keyword in the meta data and URL so that readers comprehend that your content can address their concerns. What more important is that keyword should be incorporated naturally.
Tip 11: Describe Images in Your Image Alt Tag
Describing images will help people with visual difficulties to consume your content as a whole.
Tip 12: Proofread, Proofread & Proofread
Here comes one of the most overlooked best practices for SEO content writing and, i.e., none another than proofreading!!
Your efforts to create a great piece of content with relevant information can go into vain if you fail to focus on proofreading. After all, you would like to leave no errors. Isn’t, it right? Check for misspellings, grammar mistakes, punctuation mistakes and capitalization error.
Bonus Tip: Use SEO Content Writing Services
If you’re running a small business and don’t have in-house SEO writers, no worries!! You can simply outsource your SEO content writing services to Open Tech World.
We comprehend that you have other more important things to do and don’t have ample time to focus on creating SEO-optimized posts for your website. We at Open Tech World offer SEO content writing services that won’t burn a hole in your pocket. We have expertise in creating SEO-friendly articles, blogs, how-to guides, product reviews and much more.
We are well aware of all SEO content writing tips mentioned above and even more advanced to help outrank your rivals and gain a competitive advantage.
Our SEO content writing services are available for businesses irrespective of the industry. Whether you’re in a healthcare, finance, dating or IT industry, we’ll be happy to serve you!!
